Brown Communications Group - Regina, Saskatchewan, Canada

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Research

Planning & Strategy

Branding

Social Marketing

Creative

Interactive

Media

Advertising

VIEWPOINTS

Challenge:

"We have a lot of different messages to communicate – and they’re all important."

Solution:

“Creative that tries too hard to deliver too many messages is seldom successful. The old adage ‘less is more’ was never more relevant than it is today.”

Jim Aho
Executive Vice-President

What We Do

Interactive

Today's innovative brands are finding new ground in the hearts and minds of consumers using the web. In 1996, Brown saw the potential of the Internet for marketing and communications and launched one of the first agency interactive divisions in Canada.

Over a decade later, we've earned numerous awards and accolades for our work online and it continues to be a growth area for our company.

Brown clients have access to some of the most knowledgeable consultants available in these emerging areas. Our interactive and media teams devote considerable time and effort to staying on top of online media trends and new technology. As a result, the creative strategies we develop are presented in tandem with the most avant-garde media and technology tactics available.

Interactive Development Capabilities

Brown has over a decade of experience in the conceptualization and development of digital media. Our portfolio of work has utilized a variety of innovative electronic distribution tactics.

Our latest toolset includes:

Enterprise-level content management systems
Rich Flash banner advertising with third-party ad serving
Comscore MediaMetrix 2.0 research and analytics
Social media deployment
Mobile SMS applications
In-game advertising placements such as XBOX360

Online Advertising 2.0

Online advertising has evolved substantially in recent years. Banner advertising is no longer limited to simple animations that read more like print ads than interactive advertising.

Modern web advertising can include graceful animation, embedded video/audio content and extensive interactivity. And media placements often allow the creative to expand in size to facilitate additional interaction. We believe that online ads should be rich and engaging, taking full advantage of the medium. Executed correctly, they can be a tremendous advertising tool.

Brown has executed many rich media advertising campaigns, both regional and national in scale. We've worked extensively with national portals sites such as MSN/Sympatico and Yahoo! as well as ad networks such as Advertising.com and AOL Canada. We continue to be among the first agencies in Canada to adopt new targeting technologies as they become available.

What we've come to appreciate most about this medium is its unique ability to target consumers in new and innovative ways and measure, in detail, the results for our clients. Brown is Saskatchewan's only member of the Interactive Advertising Bureau of Canada, an association representing the Interactive Marketing industry with a membership composed of interactive advertisers, agencies and publishers.

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