"We have a lot of different messages to communicate – and they’re all important."
"Creative that tries too hard to deliver too many messages is seldom successful. The old adage ‘less is more’ was never more relevant than it is today." - Jim Aho

"It seems my brand has to be everywhere online now. Where do I start?"
"The recent panacea around social media can easily distract brands from the fundamentals of properly managing their web presence. If your website was built by a summer student in the summer of 1999, you have bigger problems than not having a social media strategy. It’s time to get back to basics." - Derek Leverington

If you are a communications manager that is new to social marketing, we suggest you start with the 4 P’s.
"Social marketing is defined as the application of commercial marketing practices to cause behaviour change for public good. (Smoking cessation is a good example.) If you do not have experience as a marketer, but want to take a social marketing approach, then we recommend you start with the 4 P’s – Product, Price, Promotion, Place." - Linda Williams