The most successful communications efforts are founded on solid upstream research and strategy. At Brown, we emphasize the importance of research to help inform your decision-making and provide pointed consumer insight to your planning. We have senior strategists on staff that focus on research and strategy.

Our proprietary Brown Actionable Research Process™ utilizes qualitative, quantitative, secondary, and discovery research techniques. It follows a six-step process from research design through to a final report. Brown works with some of Canada’s leading research firms to fuel break through ideas that stand out and deliver strong results.

Brown boasts one of the most sophisticated focus-testing facilities in the province with audio and video capture as well the capability to conduct live to the web focus testing. That means clients can observe group discussions from the comfort of home or any other location with Internet access.

Our research partners include Angus Reid Strategies and Youthography. Both organizations are available on an as needed basis.