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foursquare

Social media meet the real world

Social media is storming the gates of the online world, leaving people everywhere scrambling to keep up with the latest and greatest. The challenge is to make social media work for us - not the other way around. Getting people to connect not only in the online world, but also in the "real" world is a key to social media.

We introduce you to foursquare - a great social media app that integrates current big-hitters like Facebook and Twitter with the places people are frequenting in their city. There is tons of potential in this app for people to connect with their friends, find out where everyone's going and why, and have some fun while doing it. It also gives a chance for businesses to promote themselves and build loyalty while rewarding their faithful customers, which should make everyone happy.

foursquare

Unlock the key to your city.

Foursquare is a mobile social-media application for you and your friends to discover the city together. Keep track of friends, discover new hotspots, send people to places you love, and rule your favourite hangouts.

Armed with the foursquare mobile app, head out to your favourite bar, café, restaurant or store and “check in” when you arrive. Checking in lets your friends know where you are, recommends other cool places to go, plus it earns you points in a weekly game with your friends. Keep checking in and you will unlock badges and eventually become the Mayor (more on that later).

Don’t know where to go? Check out the places around you.

Did you find an awesome dish at your favourite restaurant? A great deal at a local shop? Leave a tip for your friends. When they end up there, they’ll get your note. The same goes for when you check in – you’ll unlock your friends’ tips that they’ve left behind.

Frequent a place enough and you get the title of Mayor for the establishment. Some businesses are offering perks to their mayor such as free drinks or dessert. Don’t get too comfortable though, someone who signs in more than you can steal your title so don't forget to check in each time you're there.

Looking for a new way to advertise your business?

Help people find your business with foursquare and keep them coming back by rewarding them. Let people know that the mayor of your establishment gets a perk. Offer special deals to frequent foursquare users. Friends tell friends about great places.

For more info: http://foursquare.com/businesses

Where do I sign up?

To get started with foursquare, you will need to download the app for your phone. Foursquare has built apps for iPhone, Android, BlackBerry, and Palm. If you don’t have one of those, you can use your mobile web browser instead.

iPhone: http://itunes.com/app/foursquare
Android: http://foursquare.com/android
BlackBerry: http://foursquare.com/blackberry
Palm: http://foursquare.com/palm
Mobile: http://m.foursquare.com

Once you have downloaded the app and set-up an account, use it to check for your other friends using foursquare on Twitter, Facebook, or search for them in your address book, by their name, or by their phone number.

Now you're ready to hit the town.

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