Challenge:

“We’ve just completed a re-branding program. It’s been much harder to bring the brand alive with our employees than I thought it would be. What did I miss?”

Solution:

"Employee brand engagement starts before the re-branding project kick-off.  Establish senior management involvement, recruit brand ambassadors and ensure the project lead has the authority and tools to reach the employees that deliver the brand on a day-to-day basis."

Linda Williams
VP, Frank Branding

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