As a former Brand Manager (Kraft General Foods, Primo) and Director of Merchandising (Loblaws), Linda led cross functional teams and understands first hand the importance of being aligned to deliver the brand promise at every touch point. Her passion for branding and marketing carried over to a consulting practice for start-ups and small businesses. She helped organizations execute targeted marketing strategies, regardless of their size.

Recognized as a strategic thinker and team leader, Linda has facilitated strategic planning, helped launch new products, grown established businesses, uncovered insights about target markets, and developed powerful communication and promotions. She also enjoys using her skills in the non-profit sector as a volunteer.